Tel Aviv - the city that never stops, fast paced, vibrant nightlife and a lifestyle that doesn't rest for a second. In the middle of all this, Tel Avivians still need to find the time to head to the supermarket and In such a fast-paced environment, it’s easy to get confused and forget the most important things every local needs in their life. This is where the TLV ESSENTIALS bag comes in. The design features the most important items every Tel Avivian must remember to buy during their supermarket visit. This bag was designed for a competition held by the supermarket chain "Victory" and 6B Studio Design School, with the goal of finding a design that speaks to the heart of Tel Avivians and with this design I got to be one of the final contestants that got in the finals.