Craft beers - colorful, unique, and most importantly, cool! (And of course, delicious too). "Hoppy Tel Aviv Winter" is a beer festival dedicated exclusively to craft beers, therefore I based the festival's designs on the special and distinctive aesthetics of the beers. It was important for me capture to capture the same magic found on the craft beer cans and translate their amazing designs into a similar, cohesive visual and graphic language for the festival. So, cheers! (or L'Chaim!)